Method

How we assess events

An event verdict is only as good as the evidence behind it. This is how ours are put together.

Sources

We start with the organiser's own published material: programme, exhibitor pack, audience audit and post-show report. We then look for independent evidence: trade press coverage, analyst notes, exhibitors' own write-ups and attendee comments. Every claim on a listing links to its source.

Organiser claims vs independent comment

Organiser testimonials and organiser-reported figures are labelled as such. Independent comment is labelled separately. We paraphrase comments and attribute them to the person or publication.

"Best for"

Each event is tagged with the objectives it suits best, in order. A black tag means a published case study supports it, for example an exhibitor reporting new leads or a successful launch. An outlined tag is our assessment from the format, programme and audience.

Audience and ICP fit

Where organisers publish audience data, we record buyer types and seniority. When you tell us who you sell to, we compare your target company types and job titles with that data and mark the fit as strong, partial or weak. If no audience data exists, we say so.

Dates

Dates are marked as confirmed (on the organiser's own site), listed (third-party only), TBC, or conflicting. Always confirm with the organiser before booking.

Independence

We don't take commission on bookings, and organisers can't pay to change a verdict or a ranking.